Start With Why
I just finished Simon Sinek’s “Start With Why” and it has me inspired to consider my purpose and why even more than I did a few weeks ago on this blog. Sinek’s position is that all great businesses and entrepreneurs start with why and then develop the what and how from the why. He references Apple, Southwest, and Harley Davison as companies with a clearly defined why that customers can believe in and therefore support. My “why” is shaped by a lot of things. My experience as an employee in an industry dominated by outdated policies and practices. Conversations with colleagues that are burnt out, tired, and unfulfilled. My confidence that things can be done differently with great success if only people were willing to make a change. My willingness to work with others, to engage in conversations, to make a difference in an outdated industry. My “why” is to make the world a better place by helping build confidence among peers so that they can ask for what they need in their pers...